Centralise your leads and convert them into revenue.
We're ABC Code: a two-person studio built by Tedy and Ethan. We're systems builders, not a traditional agency. We work with service businesses to fix the operational gaps that cause enquiries to leak and growth to create chaos.
Tedy is a Laboratory Information Systems Engineer at GlaxoSmithKline with hands-on experience building operational systems in high-stakes environments. Ethan brings technical depth in mobile and web development. Together, we understand how systems need to work when the pressure is on.
We started ABC Code because we saw the same pattern everywhere: talented operators losing business not from lack of skill, but from broken follow-up systems. We build the infrastructure that lets service businesses scale without the chaos.
Small team, direct communication, no project managers or account handlers. You work with the people building your system. We scope clearly, deliver what we promise, and you own everything we build.
Owner, SRH Carpentry & Joinery
Coventry & Nuneaton, UK
Sole trader, master carpenter specialising in bespoke joinery
Missing calls when on-site meant losing enquiries. No system for tracking which leads had been followed up. Reviews were inconsistent because asking relied on remembering after the job finished.
Enquiry capture system that logs every call and form submission. Auto-responses when unavailable. Simple pipeline showing which leads need follow-up. Automated review requests triggered 48 hours after job completion.
No more missed enquiries. Follow-ups happen consistently without relying on memory. Review rate went from sporadic to 60%+ because the system handles it. Less time managing leads, more time on tools.
We understand how trades operate in the field and build systems that work when you're busy. Growth becomes manageable because the system runs itself.
Language teacher, London, UK
Works within an elite football club environment (Real Madrid)
Identified need for language-learning support for international players and staff
International footballers joining elite clubs need rapid language acquisition to integrate into the team and adapt to their new environment. Traditional tutoring doesn't scale and can't provide consistent, on-demand support during intensive training schedules.
Custom language-learning platform tailored specifically for football environments. The app allows Mawutor to scale his teaching knowledge and methodology beyond one-on-one sessions. Built to be production-ready for deployment with professional sports organisations.
The system is complete and functional. Mawutor is now in active discussions with Real Madrid personnel to explore deployment for new international players joining the main team.
We take concepts from subject matter experts and build scalable systems that allow them to reach beyond their individual capacity. We work across industries—from trades to elite sport—because the core challenge is the same: turning expertise into operational infrastructure.
Director, Littrworks Global CIC
Company No. 16799863
Funded organisation focused on social impact
Moving from concept to functional platform with grant-backed funding. Needed a system that could handle real operational demands while meeting the requirements of a funded social enterprise.
Internal platform delivered to production standard. The system brings the organisation's vision to operational reality, handling the technical infrastructure required to support their social impact goals.
We deliver for funded organisations and social enterprises with the same operational rigour as commercial projects. We understand the accountability required when working with grant-backed initiatives and build systems that meet those standards.
This demo shows an example of the websites we build for clients.
Whilst specifically tailored to trade services, we can and often do build websites for various other sectors.
Shows: A website with contact form, leads and enquiries going to an organised dashboard.
Service businesses don't fail from lack of demand. They fail because leads slip through cracks and follow-ups rely on memory. We exist to build systems that work when owners are busy.
Get in touch today to earn more revenue.